Urban Mix Decor Package
Fall 2017 & Spring 2018
Illustrator - Photoshop - SketchUp
Over the course of two semesters, the team and I worked with Design Fabricators and came up with new branding elements along with the new finishes and look of the new decor package "Urban Mix" that would be going in more cosmopolitan and downtown stores.
I designed the signage for above the beer coolers in 600 Kroger stores. Kroger, the country's second-largest general retailer, is now implementing these and they began being rolled out in stores Fall 2017.
Illustrator - Photoshop
My team asked that I come up with some new branding and signage options for the Juice Bars at Kroger I designed the menu boards, create your own board, back wall signage, order here and pick up here signs as well as the main Juice Bar sign. I worked closely with Marketing and Creative Services, as well as my design team for this project. This design is now being implemented and began being rolled out in stores Fall 2016.