Jackie Requeima

Deli of the Future

Deli of the Future

Kroger

Summer 2016

Illustrator - Photoshop

Kroger, the country's second-largest general retailer, was in the midst of designing a new decor and signage package for the “Deli of the Future” when I joined them. Below you can see what they originally had and then what I worked on for them. I decided to take two ideas that the Marketing and Creative Services team had come up with and merge them. I also created some new signage for the “Order Here” stations. Lastly, I also rendered some elevations to show the graphics and signage in context with the rest of the Deli and Kroger. 

Elevation and Key Plan

New Signage

Two Samples of the Original Signage and Vinyl Graphics