Deli of the Future
Illustrator - Photoshop
Kroger, the country's second-largest general retailer, was in the midst of designing a new decor and signage package for the “Deli of the Future” when I joined them. Below you can see what they originally had and then what I worked on for them. I decided to take two ideas that the Marketing and Creative Services team had come up with and merge them. I also created some new signage for the “Order Here” stations. Lastly, I also rendered some elevations to show the graphics and signage in context with the rest of the Deli and Kroger.